I know how to sell fitness programs. For 15 years I have marketed wellness products professionally, which means I have dissected the anatomy of every fitness trend that has cycled through the industry since the early 2000s. I know what…
The moment that redefined my relationship with my own ears happened on a Tuesday afternoon in my studio. I had been working on a film score for three weeks — deep in the most demanding mixing session of my career…
I have been in marketing for 18 years and I have launched weight loss products. I know exactly how the industry constructs its persuasion architecture — the before/after imagery, the transformation testimonials, the ‘discovery’ narratives, the urgency countdown timers. Which…