There is a particular kind of cognitive dissonance that comes with spending your career marketing health and wellness brands while privately feeling completely unwell. I have written campaigns for weight loss programs, thyroid supplements, and hormone balance products. I have…
I have spent the last twelve years helping brands build marketing strategies. I know better than almost anyone how product messaging is designed to bypass your rational brain and speak directly to your emotional one. I know the tricks: the…
My name is Dr. Patricia Okoye. I am forty-eight years old and I am a board-certified family medicine physician in a group practice in Ohio. Approximately forty percent of my patient load involves management of type 2 diabetes or prediabetes…